Solutions for the real world of modern broadcasting

Hype is everywhere. Technology companies the world over endlessly talk up the next big thing – the solution that will solve all your problems. If you standardise all your kit on their platform. If you rip and replace everything you have. If you retrain all your people.


Let’s face it, this isn’t going to happen. In the real world, you need disparate systems to work seamlessly together. You need to extract every last penny out of the kit you already have. And, today, you simply don’t have the luxury of downtime.


That’s why every single Sony Professional solution is built from the ground up to meet the challenges of the real world you and your people work in every single day.