More news less noise

The number of places people may initially learn about a news event is vast (and growing every day).

Today’s audiences have made the traditional newscast-driven deadline a thing of the past. They now have unprecedented access to breaking stories in their social media timelines and newsfeeds – whether from news sources they follow or from friends and connections.

But an audience will still repeatedly return to its preferred news sources – the sources they trust to make sense of the world around them. That’s the critical element of reputation that professional news organisations work hard to cultivate and maintain.

It’s why newsrooms equip journalists with the resources to provide editorial perspective and shed light on the facts.

If traditional, newscast-driven processes get in the way of internet-first publishing, the organisation simply disappears from its potential viewers’ mindshare… and their newsfeeds.